Employment | Education | Skills
Over the past 20 years, I’ve worked with a wide variety of people, organizations, and businesses all trying to do their best to gain traction within their given industry. From inventors hustling to get their product seen, to Fortune 500 companies looking to grow their engagement online. Humans are the one common denominator across all of my interactions, and I’ve learned to actively listen to concerns, collaborate toward solutions, and manage expectations in a way we all feel apart of the same goal of success. Below is a little more detail about my work journey, my educational background, and the skills I’ve developed alongside my being a human.
I came to 10up in 2014 after careers in graphic design, non-profit communications, and advertising. After rising to the executive level at a national advertising agency, I decided to step back and focus on helping partners be successful through communications and marketing strategies tailored to their goals.
At 10up, I’ve worked with more than 40 partners in industries such as healthcare, publishing, entertainment, finance, and non-profit. These engagements have led to Webby Awards, business model shifts, redesigns, and expanded revenue opportunities, all with the understanding that if our partners are successful, 10up will be successful.
To further my skill set, I received a certification in client success, and completed an innovation program at Stanford, building on more than 20 years of client relations experience. In my spare time, I can be found at home (or in my RV) with my wife (Kami), son (Ian), and dogs (Blue & Violet). We’ll likely be in the backyard playing, lounging by the pool, at a campsite, on a hike, or enjoying time with family and friends.
Employment
10up
Associate Director of Account Operations | 2021 – present
Lead Web Strategist | 2018 – 2021
Senior Web Strategist | 2014 – 2018
My tenure with 10up began as one of 3 founding members of the account strategy team with a focus on blending traditional account management with more targeted web strategy for a high volume of accounts. After years of successful strategic support for partners such as AMC Networks, Cleveland Clinic, JDRF, StoryCorps, and more, I was promoted to one of the first lead strategists at 10up.
Over the years I worked to develop workflow and processes utilizing tools such as Slack, Basecamp, Pipeline, Google Suite, and Teamwork, to improve efficiencies across our team. All will maintaining relationships with a high volume of partners across a wide variety of industries.
Presently I am serving as the associate director of account operations. In this role I am focused in the account team processes on reporting, strategic operations, and support customized initiatives as our team has grown from 3 to 30+.
Pineapple Advertising
Vice President of Digital Marketing | 2012 – 2014
Director of Account Strategy | 2010 – 2012
Originally hired to drive account management at this boutique advertising agency, I quickly moved to an executive role primarily focused on client satisfaction as well as their digital marketing efforts. This role also branched into operations as I supported account and strategic planning while also ensuring our tools were optimized across disciplines. Our small team supporting ~12 concurrent accounts from various industries with projects ranging from brand development to media buying to video production. Clients were located around the nation and even some international clients in the Caribbean.
NALS…the association for legal professionals
Director of Communications & Marketing | 2001 – 2009
Spearheaded all marketing and communications efforts for this professional not-for-profit association, including publication and web design, marketing strategy, volunteer management, and budgeting. Concurrently managed four teams of approximately six volunteers each in support of association marketing goals. During this tenure I also served as the art director and publisher of @Law magazine and doubled the subscriber base in 1 year, and converted the revenue from a loss leader to a positive income stream through improved production and distribution channels. I also modernized the organizations website and online presence increasing web traffic by 4x while creating social media strategies and improving content design.
Letter 10 Productions
While I was in college at NSU, I began doing graphic design work for friends, bands, and events. This carried forward into what is now a 20+ year freelance side-gig. Over the past few years, I’ve narrowed into branding and strategy focused work, however I have experience in print design, web design, and broader internet marketing strategies. Click here for some brand design examples.
Education
Stanford University
Innovation & Entrepreneurship Professional Certificate
2017 – 2022
Bachelor’s of Arts • Mass Communications
2001 Graduate • Summa Cum Laude • Jack Kaufman Outstanding Senior
President’s Leadership Class • NSU Student Hall of Fame Inductee
Chandler High School (Chandler, OK)
1997 Graduate • Salutatorian
2x Academic State Champion – Baseball
Class 3a State Champion – Baseball
Class 3a State Champion – Basketball
Skillsets
Microsoft Office 360 ☆☆☆☆
Pages ☆☆☆☆☆
Numbers ☆☆☆☆
Keynote ☆☆☆☆☆
Pipeline ☆☆☆☆
Google Suite ☆☆☆☆
Basecamp ☆☆☆☆
Teamwork ☆☆☆☆
Google Analytics ☆☆☆
WordPress ☆☆☆☆
Illustrator ☆☆☆☆
Photoshop ☆☆☆☆
InDesign ☆☆☆☆
Client Relations ☆☆☆☆☆
Marketing Strategy ☆☆☆☆
Internet Marketing ☆☆☆
Content Strategy ☆☆☆
User Experience ☆☆☆
SEO ☆☆
SEM ☆☆
Social Media ☆☆☆
Identity/Branding ☆☆☆☆
Print Design ☆☆☆☆☆
Web Design ☆☆
Business Development ☆☆☆☆
Graphic Design ☆☆☆☆
Letter 10 